包装食品标签对购物习惯的影响:横断面研究

Pub Date : 2024-05-01 DOI:10.4103/ijcm.ijcm_977_22
Prerna Verma, Hetal Rathod, S. Johnson, Deepu Palal, Gracia Sohkhlet, Vallari Jadav, N. Borah, Sandeep Nallapu, Shweta Gangurde, Kavita Vishwakarma, Anil Mahajan, Sudhir L. Jadhav, Shubham Joon
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引用次数: 0

摘要

产品的基本信息、健康、安全和营养细节,以及食品营销、广告和促销,都会在包装好的食品标签上提供。这项研究旨在评估购物者对食品标签的认识、态度和做法,因为在印度进行的研究很少,在浦那也没有。 这项横断面研究采用经过验证的半结构式调查问卷,对 226 名参与者进行了调查,问卷内容包括社会人口学方面的详细信息,以及他们在购买包装食品时对食品标签的了解、态度和做法等问题。定量数据以平均值、标准差、平均值的 95%置信区间、中位数和四分位数间距(IQR)的形式表示。定性数据以人数(N)、百分比(%)和百分比的 95% 置信区间(CI)表示。 在 226 名参与者中,163 人(72.12%)知道包装食品上的标签。有 177 人(78.32%)阅读了包装食品上的标签。最常看的标签是最高零售价和保质期。虽然有 17.7%的消费者在购买时没有考虑营养成分,但能量和蛋白质是最常考虑的营养成分。大多数消费者(70.35%)错误地认为果汁是健康的。30.38%的消费者由于包装食品标签的字体太小而难以阅读。 尽管对包装食品标签的认识有所提高,但仍有一小部分购物者并不关注营养信息。与普遍认知相反,大多数人认为包装食品对健康有积极影响。
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Influence of Packed Food Labeling on Shopping Practices: A Cross-Sectional Study
The basic product information, health, safety, and nutritional details, as well as food marketing, advertising, and promotion, are all provided on a packed food label. This study was carried out to assess the knowledge, attitude, and practices of the shoppers regarding food labels as there are few studies done in India and none in Pune. A cross-sectional study was carried out among 226 participants using a validated semi-structured questionnaire, which consisted of sociodemographic details and questions on their knowledge, attitude, and practice regarding food labels while purchasing a packed food item. Quantitative data are presented in the form of mean, standard deviation, 95% confidence interval (CI) of mean, median, and interquartile range (IQR). Qualitative data are in terms of number (N), percentages (%), and 95% CI of percentage. Of the 226 participants, 163 (72.12) were aware of the label on packaged foods. One hundred seventy-seven (78.32%) participants in all read the label on the packaged food. The maximum retail price (MRP) and expiration date were the most frequent labels sought. Although 17.7% of consumers did not consider nutrient composition when making a purchase, energy and protein were the most often considered nutrients. The majority (70.35%) falsely believed that juice was healthy. The packed food label’s tiny font made it difficult to read for 30.38% of the customers. Despite the increased awareness about packed food labeling, a fraction of shoppers were not concerned about nutritional information. In contrast to the prevailing knowledge, the majority believes packed food has a positive effect on health.
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