Exploring Mechanism Innovation and Strategic Transformation of Enterprise Digital Management by Combining Blockchain Technology

With the development of Internet technology, enterprises are in urgent need of transformation and upgrading, and blockchain has attracted widespread attention due to its features of decentralization, de-trusting, traceability of historical data, non-tampering, and collective maintenance. The study combines the TOE framework to select relevant variables, constructs a structural equation model of the influencing factors of enterprise blockchain technology application, collects data through questionnaire design and conducts tests, and reveals the main influencing factors of enterprise application of blockchain technology. Taking 50 high-tech enterprises as samples, the relationship between the application of blockchain technology and the level of enterprise digital management is verified through multiple regression analysis, and then the application of blockchain technology to promote the innovation of enterprise digital management mechanism and strategic transformation is summarized. Eight significant influencing factors affecting enterprise application of blockchain technology were obtained (P < 0.05), among which the influence of enterprise top management support and network effect is most obvious. There is a significant positive correlation between the application of blockchain technology and the level of enterprise digital management, with a regression coefficient of 0.003. The application of blockchain technology can improve the efficiency of enterprise management, safeguard the security of enterprise data and accurately determine responsibility, thus helping the innovation of management mechanism and transformation and upgrading of enterprises.