ОБГРУНТУВАННЯ ЗАСОБІВ НЕМАТЕРІАЛЬНОЇ ТА МАТЕРІАЛЬНОЇ МОТИВАЦІЇ ПРАЦІВНИКІВ В СУЧАСНІЙ ОРГАНІЗАЦІЇ

directions and methods of personnel motivation are widely considered. Motivation was studied by Boginya D. P.], Kryvenko S. V., Grishnova O. A., Tkachenko L. G., Kolot A. M. and other authors. Despite this, in our opinion, the problems of comprehensive study and substantiation of the means of non-material and material motivation of personnel in the modern organization are still unexplored. Summarizing the above, the main task of our article is to define and substantiate the main means of intangible and material motivation and establish the main factors of their formation in order to take the latter into account in the process of forming an effective system of personnel motivation in a modern organization. During our scientific research, general scientific methods, special research methods, systematic and complex approaches were used. In the process of writing a scientific article, we used general economic methods in general and other specific methods in particular.