寻求关注的策略：调查性侵犯组织在 Twitter 上的传播策略

IF 2.3 2区社会学 Q1 SOCIAL ISSUES

Nonprofit and Voluntary Sector Quarterly Pub Date : 2024-05-18 DOI:10.1177/08997640241247025

Jia Xue, Hong Shi, Qiaoru Zhang, Jingchuan Fan, Micheal L Shier

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引用次数: 0

摘要

本研究考察了加拿大性侵犯组织在 Twitter 上寻求关注的策略，探讨了影响关注度的因素。本研究以郭和萨克森的四因素解释模型为基础，通过纳入新的因素（包括与 Covid 相关的内容、网络规模、目标受众、直接服务、捐赠和视觉内容）对该模型进行了扩展和完善。研究方法包括对加拿大 124 个性侵犯和强奸危机中心进行抽样调查，收集 Twitter 数据（截至 2023 年 4 月的推文数量为 320,836 条），并采用普通最小二乘法和固定效应回归分析。结果显示，这些因素与所受关注度之间存在重要关系，为理论理解和实践指导提供了启示。

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Attention-Seeking Strategies: An Investigation of Sexual Assault Organizations’ Communication Tactics on Twitter

This study examines the attention-seeking strategies of sexual assault organizations on Twitter in Canada, exploring the factors influencing the level of attention received. Drawing on the foundation work of Guo and Saxon’s four-factor explanatory model, the research extends and refines the model by incorporating new factors, including Covid-related content, network size, intended audience, direct services, donations, and visual content. The study’s methodology involved sampling 124 sexual assault and rape crisis centers in Canada, collecting Twitter data ( n = 320,836 Tweets up to April 2023), and employing ordinary least squares and fixed effect regression analysis. Results showed significant relationships between these factors and attention received, providing insights for both theoretical understanding and practical guidance.

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来源期刊

Nonprofit and Voluntary Sector Quarterly SOCIAL ISSUES-

CiteScore

5.30

自引率

14.30%

发文量

期刊介绍： Nonprofit and Voluntary Sector Quarterly, the journal of the Association for Research on Nonprofit Organizations and Voluntary Action, is an international, interdisciplinary journal that seeks to enhance the quality of life and general welfare of humanity through effective and appropriate voluntary action by reporting on research and programs related to voluntarism, citizen participation, philanthropy, and nonprofit organizations in societies around the world.