Is television reformable? The ‘reformist tendency’ in inequality research in the cultural and creative industries

This article engages with research on UK Television (UKTV) and the wider cultural and creative industries by interrogating the role of academic research in industrial and social change. We argue that a ‘reformist tendency’ implicitly structures much creative industries research. This reformist tendency takes a critical approach to the problem of inequality, identifying it and making it visible, and at times developing strategies which attempt to enhance and promote greater equality, diversity and inclusion (EDI). Academic research seeking to reform the media and creative industries increasingly works in collaboration with – often relatively powerful – social actors within these industries. However, the creative industries in general and UKTV in particular, have shown a remarkable resistance to reform and remain characterised by persistent inequalities in terms of class, race, gender and disability. This article explores this problem aiming to provoke debate into the role of academic-industry collaboration in the failure of creative industries EDI. It argues that academics should adopt a more reflexive and selective approach to collaboration.