众包能力:助推新产品?公司规模和业务类型有何影响

IF 1.2 Q4 BUSINESS
Muhammad Dharma Tuah Putra Nasution, Pipit Buana Sari, Henry Aspan, Yossie Rossanty, Irawan Irawan
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引用次数: 0

摘要

众包已成为企业在创新过程中获取外部知识和资源的重要工具。本研究旨在调查新产品开发计划背景下的众包能力,重点探索企业规模和类型的调节作用。研究采用偏最小二乘法结构方程模型(SEM-PLS)来分析测量模型和结构模型,数据来自印度尼西亚217家不同企业的所有者和管理者。这些企业包括咖啡馆、餐馆、时装、烹饪和家具等各种类型的中小型企业。研究结果表明,众包能力对新产品开发计划具有积极而显著的影响(β = 0.746,p = 0.000)。此外,众包与新产品开发之间的关系受企业规模(小型或中型)(β = 0.103,p = 0.045)和企业类型(β = 0.157,p = 0.012)的调节。考虑到企业规模和类型等具体因素,本研究的结果有望丰富知识体系,并为企业在新产品开发过程中利用众包提供有价值的指导。 鸣谢本研究得到了印度尼西亚教育、文化和技术部2022年研究资助计划 "PDUPT"(第124/LL1/LT/K/2022号)的支持。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Crowdsourcing capabilities: fueling new products? How firm size and business type matter
Crowdsourcing has emerged as a valuable tool for organizations seeking to access external knowledge and resources for their innovation processes. This study aims to investigate crowdsourcing capabilities in the context of new product development initiatives, with a focus on exploring the moderating effects of firm size and type. Structural Equation Modeling using Partial Least Squares (SEM-PLS) is used to analyze both the measurement and structural models, with data drawn from 217 owners and managers of diverse businesses in Indonesia. These businesses range from small to medium-scale enterprises across various types, including cafes, restaurants, fashion, culinary, and furniture. The findings reveal a positive and significant impact of crowdsourcing capabilities on new product development initiatives (β = 0.746, p = 0.000). Moreover, the relationship between crowdsourcing and new product development is moderated by firm size (whether small or medium) (β = 0.103, p = 0.045) and the type of business (β = 0.157, p = 0.012). The outcomes of this study are anticipated to enrich the body of knowledge and provide valuable guidance for enterprises seeking to harness crowdsourcing in their new product development processes, with specific factors like firm size and type taken into account. AcknowledgmentThis study was supported by the Indonesian Ministry of Education, Culture, and Technology Research in 2022: Research Grant Scheme “PDUPT”No. 124/LL1/LT/K/2022.
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来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
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