特许经营网络中的信任与控制：对特许经营网络退出意愿的双向、多参考分析

IF 7.8 1区管理学 Q1 BUSINESS

Entrepreneurship Theory and Practice Pub Date : 2024-05-25 DOI:10.1177/10422587241254724

Evelien P. M. Croonen, Thijs L. J. Broekhuizen, Maryse J. Brand

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引用次数: 0

摘要

我们采用二元多参考信任视角，评估了在不同程度的加盟商感知网络控制下，加盟商与加盟商之间的信任（不）一致以及加盟商对同行的信任对加盟商网络退出意愿的影响。我们观察到信任（不）一致性与退出意向之间存在微妙的关系，显示出信任一致性的负向非线性效应，以及令人惊讶的不一致性的负向效应。信任一致性和对同行信任的影响明显受到感知控制的调节；当特许经营者感知到更强的控制时，信任一致性对退出意愿的负面影响就会变得更强，而对同行信任的影响则变得积极。

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Trust and Control in Franchise Networks: A Dyadic, Multi-Referent Analysis on Franchisee Network Exit Intentions

We adopt a dyadic, multi-referent trust perspective to assess the effects of franchisee–franchisor trust (in)congruence and franchisee trust in peers on franchisee network exit intentions, under varying levels of franchisee perceived network control. We observe a nuanced relationship between trust (in)congruence and exit intentions, revealing a negative and nonlinear effect for trust congruence, and, surprisingly, a negative effect for incongruence. The effects of trust congruence and trust in peers are distinctively moderated by perceived control; when franchisees perceive stronger control, the negative effect of trust congruence on exit intentions becomes stronger, whereas the insignificant effect of peer trust becomes positive.

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来源期刊

Entrepreneurship Theory and Practice BUSINESS-

CiteScore

19.00

自引率

12.40%

发文量

期刊介绍： Entrepreneurship Theory and Practice (ETP) is an interdisciplinary scholarly journal dedicated to conceptual and empirical research that advances, tests, or extends theory relating to entrepreneurship in its broadest sense. Article Topics: Topics covered in ETP include, but are not limited to: New Venture Creation, Development, Growth, and Performance Characteristics, Behaviors, and Types of Entrepreneurs Small Business Management Family-Owned Businesses Corporate, Social, and Sustainable Entrepreneurship National and International Studies of Enterprise Creation Research Methods in Entrepreneurship Venture Financing Content: The journal publishes articles that explore these topics through rigorous theoretical development, empirical analysis, and methodological innovation. ETP serves as a platform for advancing our understanding of entrepreneurship and its implications for individuals, organizations, and society.