TikTok 作为美国年轻女性健康信息和错误信息的来源:调查研究。

IF 3.5 Q1 HEALTH CARE SCIENCES & SERVICES
JMIR infodemiology Pub Date : 2024-05-21 DOI:10.2196/54663
Ciera E Kirkpatrick, LaRissa L Lawrie
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引用次数: 0

摘要

背景:TikTok 是世界上使用最多、增长最快的社交媒体平台之一,最近的报告显示,它已成为美国越来越受欢迎的新闻和信息来源。这些趋势对公共卫生具有重要影响,因为该平台上有大量的健康信息。女性是美国最大的 TikTok 用户群体之一,可能尤其会受到 TikTok 上健康信息传播的影响。先前的研究表明,女性不仅更有可能在互联网上寻找信息,而且她们的健康相关行为和观念也更有可能受到社交媒体的影响:我们对美国年轻女性进行了一项调查,以更好地了解她们使用 TikTok 获取健康信息的情况,以及她们对 TikTok 健康信息和健康传播来源的看法:2023年4月至5月,对18至29岁的美国女性(N=1172)进行了一次网络调查。样本从 Qualtrics 研究小组和美国两所公立大学中招募:结果显示,大多数使用过 TikTok 的美国年轻女性有意(672/1026,65.5%)或无意(948/1026,92.4%)从该平台获取健康信息。年龄(959/1026,93.47%;r=0.30;P1025=21.16;P1025=23.75;P1025=8.13;P1025=12.74;PC结论:研究结果表明,卫生专业人员和健康传播学者需要积极考虑将 TikTok 作为向年轻女性传播健康信息的平台,因为年轻女性从 TikTok 获取健康信息,而更愿意从卫生专业人员那里获取信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
TikTok as a Source of Health Information and Misinformation for Young Women in the United States: Survey Study.

Background: TikTok is one of the most-used and fastest-growing social media platforms in the world, and recent reports indicate that it has become an increasingly popular source of news and information in the United States. These trends have important implications for public health because an abundance of health information exists on the platform. Women are among the largest group of TikTok users in the United States and may be especially affected by the dissemination of health information on TikTok. Prior research has shown that women are not only more likely to look for information on the internet but are also more likely to have their health-related behaviors and perceptions affected by their involvement with social media.

Objective: We conducted a survey of young women in the United States to better understand their use of TikTok for health information as well as their perceptions of TikTok's health information and health communication sources.

Methods: A web-based survey of US women aged 18 to 29 years (N=1172) was conducted in April-May 2023. The sample was recruited from a Qualtrics research panel and 2 public universities in the United States.

Results: The results indicate that the majority of young women in the United States who have used TikTok have obtained health information from the platform either intentionally (672/1026, 65.5%) or unintentionally (948/1026, 92.4%). Age (959/1026, 93.47%; r=0.30; P<.001), education (959/1026, 93.47%; ρ=0.10; P=.001), and TikTok intensity (ie, participants' emotional connectedness to TikTok and TikTok's integration into their daily lives; 959/1026, 93.47%; r=0.32; P<.001) were positively correlated with overall credibility perceptions of the health information. Nearly the entire sample reported that they think that misinformation is prevalent on TikTok to at least some extent (1007/1026, 98.15%), but a third-person effect was found because the young women reported that they believe that other people are more susceptible to health misinformation on TikTok than they personally are (t1025=21.16; P<.001). Both health professionals and general users were common sources of health information on TikTok: 93.08% (955/1026) of the participants indicated that they had obtained health information from a health professional, and 93.86% (963/1026) indicated that they had obtained health information from a general user. The respondents showed greater preference for health information from health professionals (vs general users; t1025=23.75; P<.001); the respondents also reported obtaining health information from health professionals more often than from general users (t1025=8.13; P<.001), and they were more likely to act on health information from health professionals (vs general users; t1025=12.74; P<.001).

Conclusions: The findings suggest that health professionals and health communication scholars need to proactively consider using TikTok as a platform for disseminating health information to young women because young women are obtaining health information from TikTok and prefer information from health professionals.

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