商业机构竞争力的心理因素

I. Volevakha, S.V. Volevakha
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引用次数: 0

摘要

本研究旨在确定企业组织竞争力的心理因素,并为实现这些因素确定组织活动的方向。这项研究之所以具有现实意义,是因为在当今竞争日益激烈的环境中,一个组织应努力最大限度地利用一切可利用的资源和因素,以提高其在其他市场参与者中的竞争力。在理论分析的基础上,作者建立了市场型组织竞争力的内部(组织)和外部心理因素模型。内部心理因素包括三个相对独立的子系统:管理子系统(目标设定、决策制定、劳动激励、变革管理)、职业重要素质子系统和组织互动子系统(社会心理氛围和企业文化)。外部心理因素分为两个子系统:基于消费心理的客户子系统和与其他组织的机构互动子系统。旨在实现内部竞争心理因素的组织活动领域包括:心理和管理咨询;充分考虑心理因素的流程设计;对组织活动的各个组成部分进行心理检查:管理决策、关键流程;人员选拔和培训;社会心理氛围的形成和企业文化的发展。为了获得外部竞争优势,消费者研究、品牌开发、市场定位、企业形象塑造和谈判过程中的心理支持等组织实践将是适当的。研究结果可供企业高层管理人员在制定提高企业竞争力的战略时使用,也可供心理学专家在确定组织过程的心理支持方向时使用。关键词:企业组织、竞争力、心理因素、管理系统、专业重要素质、组织互动、与消费者互动。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PSYCHOLOGICAL FACTORS OF BUSINESS ORGANISATIONS COMPETITIVENESS
The study is aimed at identifying the psychological factors of competitiveness of a business organization and determining the directions of organizational activities for their actualization. The relevance of the study is due to the fact that in today’s increasingly competitive environment, an organization should strive to make the most of all available resources and factors that can contribute to its competitiveness among other market players. On the basis of theoretical analysis, the authors develop a model of internal (organizational) and external psychological factors of competitiveness of a market-type organization. The internal psychological factors comprise three relatively independent subsystems: the managerial subsystem (goal setting, decision making, labor incentives, change management), the subsystem of professionally important qualities and the subsystem of organizational interaction (socio-psychological climate and corporate culture). The external psychological factors are divided into two subsystems: the client subsystem based on the consumer psychology and the subsystem of institutional interaction with other organizations. The areas of organizational activities aimed at actualizing internal psychological factors of competitiveness include psychological and managerial counseling; designing processes with due regard for psychological factors; psychological examination of various components of organizational activities: management decisions, key processes; personnel selection and training; formation of a socio-psychological climate and development of corporate culture. In order to gain an external competitive advantage, such organizational practices as consumer research, brand development, market positioning, company image formation, and psychological support of the negotiation process will be appropriate. The results of the study can be used by top managers of organizations in the formation of strategies to improve the competitiveness of the company, psychology specialists to determine the directions of psychological support of organizational processes. Key words: business organization, competitiveness, psychological factors, management system, professionally important qualities, organizational interactions, interaction with consumers.
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