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引用次数: 0
摘要
斯文德-霍伦森（Svend Hollensen）、菲利普-科特勒（Philip Kotler）和马克-奥利弗-奥普雷斯尼克（Marc Oliver Opresnik）大胆地将本书第五版作为一本真正的指南。在当今的数字时代，社交媒体已成为我们日常生活中不可或缺的一部分，利用社交媒体的力量促进业务增长不仅是一种选择，更是一种必要。在他们的开创性著作《社交媒体营销：马克-奥普雷斯尼克（Marc Opresnik）、菲利普-科特勒（Philip Kotler）和斯文德-霍伦森（Svend Hollensen）在他们的开创性著作《社交媒体营销：实践者方法》中，提供了一个最新的全面路线图，帮助读者在复杂的社交媒体营销世界中游刃有余，取得无与伦比的成功。本书出版于 2023 年，是企业寻求充分利用社交媒体潜力的终极战略指南。
Svend Hollensen, Philip Kotler, and Marc O. Opresnik (2023) Social Media Marketing: A Practitioner Approach. 5th edition
Svend Hollensen, Philip Kotler and Marc Oliver Opresnik boldly present the fifth edition of the book as a real guide. In today's digital age, where social media has become an integral part of our daily lives, harnessing its power for business growth is not just an option but a necessity. In their groundbreaking book, "Social Media Marketing: A Practitioner Approach," Marc Opresnik, Philip Kotler, and Svend Hollensen offer an updated comprehensive roadmap to navigate the complex world of social media marketing and achieve unparalleled success. Published in 2023, this book serves as the ultimate strategy guide for businesses seeking to leverage social media to its fullest potential.
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