Unveiling Public Perception and Interpretation of China’s National Self-Image: Analyzing Chinese Online Commentary Data

This research study aims to address the oversight in previous studies that focused on constructing China’s image through the media without investigating how audiences perceive and interpret that depiction. This study aims to investigate how Chinese internet users perceive China’s self-image to understand Chinese citizens’ attitudes and reactions to political propaganda circulated by Chinese authorities online more effectively. To achieve this, we have chosen “This is China,” an online political program that presents China’s self-image. A total of 60,648 comments were collected and analyzed. For the analysis, T-LDA, Sentiment Analysis, and Semantic Network Analysis were employed. The study reveals six significant factors: Real-Life Stress, Patriotic Sentiment, Rational Emotion, Program Style, Presenter’s Public Persona, and Ironic Remarks, all of which shape the public’s perception of China’s image. Specifically, the study finds that Patriotism and Program Style have a positive influence on the audience’s perception, while the other factors hinder a favorable interpretation of the nation’s image.