{"title":"用户对程序化营销需求方平台接受度的实证调查","authors":"Yelka von Zastrow, F. Yetim","doi":"10.1365/s40702-024-01078-z","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":508400,"journal":{"name":"HMD Praxis der Wirtschaftsinformatik","volume":"56 15","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Empirical Investigation of User Acceptance of a Demand Side Platform for Programmatic Marketing\",\"authors\":\"Yelka von Zastrow, F. Yetim\",\"doi\":\"10.1365/s40702-024-01078-z\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":508400,\"journal\":{\"name\":\"HMD Praxis der Wirtschaftsinformatik\",\"volume\":\"56 15\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-05-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"HMD Praxis der Wirtschaftsinformatik\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1365/s40702-024-01078-z\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"HMD Praxis der Wirtschaftsinformatik","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1365/s40702-024-01078-z","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}