数字营销优化:为东里库邦卡胡库村的中小微企业市场增长赋能

Gatot Prabantoro, Rimi Gusliana Mais, Megayani Megayani, Maya Mustika, Preztika Ayu Ardheta, Faris Faruqi, Dean Salomo Anthonio, Goerge M.V. Kawung, Hanly F.J Siwu
{"title":"数字营销优化:为东里库邦卡胡库村的中小微企业市场增长赋能","authors":"Gatot Prabantoro, Rimi Gusliana Mais, Megayani Megayani, Maya Mustika, Preztika Ayu Ardheta, Faris Faruqi, Dean Salomo Anthonio, Goerge M.V. Kawung, Hanly F.J Siwu","doi":"10.58777/ecd.v2i1.226","DOIUrl":null,"url":null,"abstract":"Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.","PeriodicalId":212521,"journal":{"name":"Entrepreneurship and Community Development","volume":"27 16","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang\",\"authors\":\"Gatot Prabantoro, Rimi Gusliana Mais, Megayani Megayani, Maya Mustika, Preztika Ayu Ardheta, Faris Faruqi, Dean Salomo Anthonio, Goerge M.V. Kawung, Hanly F.J Siwu\",\"doi\":\"10.58777/ecd.v2i1.226\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.\",\"PeriodicalId\":212521,\"journal\":{\"name\":\"Entrepreneurship and Community Development\",\"volume\":\"27 16\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-05-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Entrepreneurship and Community Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.58777/ecd.v2i1.226\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entrepreneurship and Community Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.58777/ecd.v2i1.226","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

社区服务是高等教育三原则的核心内容,也是讲师的主要职责。本PKM(社区服务计划)的重点是北苏拉威西省北米纳哈萨县Likupang Timur区Kahuku村的微型、小型和中型企业(MSMEs)。其目标是优化数字营销,通过使用和管理谷歌 "我的企业 "平台上的信息,扩大中小微企业的市场覆盖范围。PKM 活动以混合形式开展,通过 Zoom 将在线课程与 2023 年 10 月 6 日 08:00 至 12:00 WIB 在卡胡库村举行的线下课程相结合。实施团队包括来自印尼雅加达 STIE 的讲师,以及 Sam Ratulangi 大学经济与商业学院、努沙乌塔拉塔胡纳州立理工学院、万鸦老新耶路撒冷神学院和先锋万鸦老 STIE 的合作讲师。主要参与者是卡胡库村的中小微企业经营者。参加该计划后,参与者有望通过在谷歌 "我的企业 "上展示自己的产品来提高企业知名度。该计划旨在帮助卡胡库村的中小微企业通过有效的数字营销策略吸引游客,提高产品知名度,并对当地经济发展产生积极影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang
Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信