Muhammad Junaid, Abu B Abdul Hamid, Noor I binti Ya’akub, Umair Akram, Khalid Hussain
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Destination love and addiction: Insights from positive addiction theory
This study proposes a novel framework to comprehend tourists’ relationships with eco-friendly destinations and their respective outcomes. Building on the positive addiction theory and brand love literature, this study tries to see the impact of a destination's image and tourists’ involvement on tourist-destination relationships—destination love and destination addiction. It also aims to measure the impact of these relationships on tourists’ well-being and their willingness to pay extra using a sample of 335 eco-friendly destination tourists from China. The findings provide novel insight for academicians and practitioners of eco-friendly destination brands.
期刊介绍:
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.