目的地之爱与成瘾：积极成瘾理论的启示

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2024-05-16 DOI:10.1177/13567667241249179

Muhammad Junaid, Abu B Abdul Hamid, Noor I binti Ya’akub, Umair Akram, Khalid Hussain

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引用次数: 0

摘要

本研究提出了一个新颖的框架来理解游客与生态友好目的地的关系及其各自的结果。在积极上瘾理论和品牌之爱文献的基础上，本研究试图了解目的地形象和游客参与对游客与目的地关系--目的地之爱和目的地上瘾--的影响。本研究还以中国 335 名生态友好目的地游客为样本，测量这些关系对游客幸福感和额外付费意愿的影响。研究结果为生态友好目的地品牌的学者和实践者提供了新的见解。

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Destination love and addiction: Insights from positive addiction theory

This study proposes a novel framework to comprehend tourists’ relationships with eco-friendly destinations and their respective outcomes. Building on the positive addiction theory and brand love literature, this study tries to see the impact of a destination's image and tourists’ involvement on tourist-destination relationships—destination love and destination addiction. It also aims to measure the impact of these relationships on tourists’ well-being and their willingness to pay extra using a sample of 335 eco-friendly destination tourists from China. The findings provide novel insight for academicians and practitioners of eco-friendly destination brands.

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.