研究 VR 艺术展览的用户体验:沉浸感、满意度和预期确认的影响

Lin Cheng, Junping Xu, Younghwan Pan
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引用次数: 0

摘要

作为数字时代的一种创新形式,VR 艺术展览越来越受到人们的关注。本研究旨在利用期望确认模型和体验经济理论,探讨影响参观者对 VR 艺术展览持续意向的关键因素,并探索如何增强参观者在虚拟环境中的沉浸感。我们采用偏最小二乘结构方程模型(PLS-SEM)对 235 名艺术专业人士和爱好者进行了定量研究,考察了确认(CON)、感知有用性(PU)、审美体验(AE)、逃避体验(EE)、满意度(SAT)和持续意向(CI)之间的复杂关系。结果表明,确认在形成 PU、AE 和 EE 方面起着关键作用,而这些因素反过来又对游客的 SAT 产生积极影响。在这些因素中,AE 对 PU 有积极影响,但 EE 没有影响。根据研究结果,我们构建了一个全面的理论模型。这项研究为设计和改进 VR 艺术展览提供了实证支持。研究还揭示了期望确认理论和体验经济理论在艺术领域的应用,以改善用户体验,并为虚拟数字艺术环境的可持续发展提供理论指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Investigating User Experience of VR Art Exhibitions: The Impact of Immersion, Satisfaction, and Expectation Confirmation
As an innovative form in the digital age, VR art exhibitions have attracted increasing attention. This study aims to explore the key factors that influence visitors’ continuance intention to VR art exhibitions using the expectation confirmation model and experience economy theory and to explore ways to enhance visitor immersion in virtual environments. We conducted a quantitative study of 235 art professionals and enthusiasts, conducted using the partial least squares structural equation modeling (PLS-SEM), to examine the complex relationship between confirmation (CON), Perceived Usefulness (PU), Aesthetic Experiences (AE), Escapist Experiences (EE), Satisfaction (SAT), and Continuance Intention (CI). The results show that confirmation plays a key role in shaping PU, AE, and EE, which in turn positively affect visitors’ SAT. Among these factors, AE positively impacts PU, but EE have no impact. A comprehensive theoretical model was then constructed based on the findings. This research provides empirical support for designing and improving VR art exhibitions. It also sheds light on the application of expectation confirmation theory and experience economy theory in the art field to improve user experience and provides theoretical guidance for the sustainable development of virtual digital art environment.
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