社交媒体影响者驱动的企业社会责任广告的动态：赞助披露和感知相似性的作用

IF 1.5 2区文学 Q2 COMMUNICATION

Asian Journal of Communication Pub Date : 2024-05-13 DOI:10.1080/01292986.2024.2350941

Mikyoung Kim, Hyun Ju Jeong

引用次数: 0

摘要

本研究借鉴说服知识模型，探讨了旨在提高企业社会责任（CS...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity

Drawing upon the Persuasion Knowledge Model, this study investigates the boundary conditions and psychological mechanisms aimed at enhancing the effectiveness of corporate social responsibility (CS...

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来源期刊

Asian Journal of Communication COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship with an Asian focus and perspectives from the region. We aim to highlight research on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world to a wide international audience. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology. AJC is accepted by and listed in the Social Science Citation Index (SSCI) published by Clarivate Analytics. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC).