社交媒体是我们新的戒烟热线吗?一项描述性研究评估了youtube对戒烟的报道。

Aysha Jawed, Anna Hogan
{"title":"社交媒体是我们新的戒烟热线吗?一项描述性研究评估了youtube对戒烟的报道。","authors":"Aysha Jawed, Anna Hogan","doi":"10.15167/2421-4248/jpmh2024.65.1.3139","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>Tobacco use and exposure are leading causes of morbidity and mortality worldwide. In the past decade, educational efforts to reduce tobacco use and exposure have extended to social media, including video-sharing platforms. YouTube is one of the most publicly accessed video-sharing platforms.</p><p><strong>Purpose: </strong>This cross-sectional descriptive study was conducted to identify and describe sources, formats, and content of widely viewed YouTube videos on smoking cessation.</p><p><strong>Methods: </strong>In August to September 2023, the keywords \"stop quit smoking\" were used to search in YouTube and identify 100 videos with the highest view count.</p><p><strong>Results: </strong>Collectively, these videos were viewed over 220 million times. The majority (n = 35) were posted by nongovernmental/organization sources, with a smaller number posted by consumers (n = 25), and only eleven were posted by governmental agencies. The format used in the highest number of videos was the testimonial (n = 32 videos, over 77 million views). Other popular formats included animation (n = 23 videos, over 90 million views) and talk by professional (n = 20 videos, almost 43 million views). Video content included evidence-based and non-evidence-based practices. Evidence-based strategies aligned with U.S. Public Health Service Tobacco Treatment Guidelines (e.g. health systems approach in tobacco treatment, medication management). Non-evidence-based strategies included mindfulness and hypnotherapy. One key finding was that environmental tobacco exposure received scant coverage across the videos.</p><p><strong>Conclusions: </strong>Social media such as YouTube promises to reach large audiences at low cost without requiring high reading literacy. Additional attention is needed to create videos with up-to-date, accurate information that can engage consumers.</p>","PeriodicalId":94106,"journal":{"name":"Journal of preventive medicine and hygiene","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11066827/pdf/","citationCount":"0","resultStr":"{\"title\":\"Is social media our new quitline? A descriptive study assessing youtube coverage of tobacco cessation.\",\"authors\":\"Aysha Jawed, Anna Hogan\",\"doi\":\"10.15167/2421-4248/jpmh2024.65.1.3139\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Background: </strong>Tobacco use and exposure are leading causes of morbidity and mortality worldwide. In the past decade, educational efforts to reduce tobacco use and exposure have extended to social media, including video-sharing platforms. YouTube is one of the most publicly accessed video-sharing platforms.</p><p><strong>Purpose: </strong>This cross-sectional descriptive study was conducted to identify and describe sources, formats, and content of widely viewed YouTube videos on smoking cessation.</p><p><strong>Methods: </strong>In August to September 2023, the keywords \\\"stop quit smoking\\\" were used to search in YouTube and identify 100 videos with the highest view count.</p><p><strong>Results: </strong>Collectively, these videos were viewed over 220 million times. The majority (n = 35) were posted by nongovernmental/organization sources, with a smaller number posted by consumers (n = 25), and only eleven were posted by governmental agencies. The format used in the highest number of videos was the testimonial (n = 32 videos, over 77 million views). Other popular formats included animation (n = 23 videos, over 90 million views) and talk by professional (n = 20 videos, almost 43 million views). Video content included evidence-based and non-evidence-based practices. Evidence-based strategies aligned with U.S. Public Health Service Tobacco Treatment Guidelines (e.g. health systems approach in tobacco treatment, medication management). Non-evidence-based strategies included mindfulness and hypnotherapy. One key finding was that environmental tobacco exposure received scant coverage across the videos.</p><p><strong>Conclusions: </strong>Social media such as YouTube promises to reach large audiences at low cost without requiring high reading literacy. Additional attention is needed to create videos with up-to-date, accurate information that can engage consumers.</p>\",\"PeriodicalId\":94106,\"journal\":{\"name\":\"Journal of preventive medicine and hygiene\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11066827/pdf/\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of preventive medicine and hygiene\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15167/2421-4248/jpmh2024.65.1.3139\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2024/3/1 0:00:00\",\"PubModel\":\"eCollection\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of preventive medicine and hygiene","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15167/2421-4248/jpmh2024.65.1.3139","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2024/3/1 0:00:00","PubModel":"eCollection","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

背景:烟草使用和接触是全球发病和死亡的主要原因。在过去十年中,减少烟草使用和烟草暴露的教育工作已扩展到社交媒体,包括视频共享平台。YouTube是公众访问量最大的视频共享平台之一。目的:本横断面描述性研究旨在确定并描述被广泛观看的YouTube戒烟视频的来源、格式和内容:方法:2023 年 8 月至 9 月,以 "停止戒烟 "为关键词在 YouTube 上进行搜索,找出浏览量最高的 100 个视频:这些视频的总浏览量超过 2.2 亿次。大多数视频(n = 35)由非政府/组织发布,消费者发布的视频数量较少(n = 25),只有11个视频由政府机构发布。使用最多的视频形式是推荐(32 个,超过 7,700 万次观看)。其他受欢迎的形式包括动画(23 个视频,超过 9000 万次观看)和专业人士谈话(20 个视频,近 4300 万次观看)。视频内容包括循证和非循证实践。循证策略与《美国公共卫生服务烟草治疗指南》一致(如烟草治疗中的卫生系统方法、药物管理)。非循证策略包括正念和催眠疗法。一个重要发现是,环境中的烟草暴露在视频中很少被报道:结论:YouTube 等社交媒体有望以较低的成本覆盖大量受众,而无需较高的阅读能力。我们需要更多的关注来制作具有最新、准确信息并能吸引消费者的视频。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Is social media our new quitline? A descriptive study assessing youtube coverage of tobacco cessation.

Background: Tobacco use and exposure are leading causes of morbidity and mortality worldwide. In the past decade, educational efforts to reduce tobacco use and exposure have extended to social media, including video-sharing platforms. YouTube is one of the most publicly accessed video-sharing platforms.

Purpose: This cross-sectional descriptive study was conducted to identify and describe sources, formats, and content of widely viewed YouTube videos on smoking cessation.

Methods: In August to September 2023, the keywords "stop quit smoking" were used to search in YouTube and identify 100 videos with the highest view count.

Results: Collectively, these videos were viewed over 220 million times. The majority (n = 35) were posted by nongovernmental/organization sources, with a smaller number posted by consumers (n = 25), and only eleven were posted by governmental agencies. The format used in the highest number of videos was the testimonial (n = 32 videos, over 77 million views). Other popular formats included animation (n = 23 videos, over 90 million views) and talk by professional (n = 20 videos, almost 43 million views). Video content included evidence-based and non-evidence-based practices. Evidence-based strategies aligned with U.S. Public Health Service Tobacco Treatment Guidelines (e.g. health systems approach in tobacco treatment, medication management). Non-evidence-based strategies included mindfulness and hypnotherapy. One key finding was that environmental tobacco exposure received scant coverage across the videos.

Conclusions: Social media such as YouTube promises to reach large audiences at low cost without requiring high reading literacy. Additional attention is needed to create videos with up-to-date, accurate information that can engage consumers.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信