Reimagining American public media: A key infrastructure for local journalism

As the state of U.S. local journalism continues to deteriorate, contributing to growing news deserts and the proliferation of mis- and disinformation, alternative models for sustaining local news are increasingly paramount. One such alternative to the failing commercial model that deserves more attention, we argue, is the American public media system. While less robust than its international counterparts, the U.S. public media system tends to be less reliant on market support, less subject to commercial pressures, and more devoted to a universal service mission. This study explores to what extent the American public media system may serve to lessen the severity of the local journalism crisis. Drawing on interviews and conversations with two dozen public media practitioners and analysts, our research examines how public media could be reimagined and repurposed to better serve local information needs. We conclude that a renewed investment in the existing system in tandem with structural reforms presents a possible pathway towards a more sustainable future for local news.