Applying machine learning to assess emotional reactions to video game content streamed on Spanish Twitch channels

This research explores for the first time the application of machine learning to detect emotional responses in video game streaming channels, specifically on Twitch, the most widely used platform for broadcasting content. Analyzing sentiment in gaming contexts is difficult due to the brevity of messages, the lack of context, and the use of informal language, which is exacerbated in the gaming environment by slang, abbreviations, memes, and jargon. First, a novel Spanish corpus was created from chat messages on Spanish video game Twitch channels, manually labeled for polarity and emotions. It is noteworthy as the first Spanish corpus for analyzing social responses on Twitch. Secondly, machine learning algorithms were used to classify polarity and emotions offering promising evaluations. The methodology followed in this work consists of three main steps: (1) Extracting Twitch chat messages from Spanish streamers’ channels related to gaming events and gameplays; (2) Processing and selecting the messages to form the corpus and manually annotating polarity and emotions; and (3) Applying machine learning models to detect polarity and emotions in the created corpus. The results have shown that a Bidirectional Encoder Representation from Transformers (BERT) based model excels with 78% accuracy in polarity detection, while deep learning and Random Forest models reach around 70%. For emotion detection, the BERT model performs best with 68%, followed by deep learning with 55%. It is worth noting that emotion detection is more challenging due to the subjective interpretation of emotions in the complex communicative context of video gaming on platforms such as Twitch. The use of supervised learning techniques, together with the rigorous corpus labeling process and the subsequent corpus pre-processing methodology, has helped to mitigate these challenges, and the algorithms have performed well. The main limitations of the research involve category and video game representation balance. Finally, it is important to stress that the integration of machine learning in video games and on Twitch is innovative, by allowing the identification of viewers’ emotions on streamers’ channels. This innovation could bring benefits such as a better understanding of audience sentiment, improving content and audience retention, providing personalized recommendations and detecting toxic behavior in chats.