就价格和顾客满意度而言，Lika liku 餐厅的回访意向

SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Pub Date : 2024-04-01 DOI:10.37481/sjr.v7i2.834

Nadia Vardhani, Ray Octafian

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引用次数: 0

摘要

竞争激烈的餐饮业需要制定吸引和留住顾客的策略。本研究旨在分析价格和顾客满意度对再次光顾餐厅意向的影响。本研究采用定量方法和调查设计。数据收集自 100 名曾光顾过餐厅的受访者。数据采用路径分析法进行分析。结果表明，价格和顾客满意度对再次光顾意向有积极而显著的影响，满意度是价格对再次光顾意向影响的中介。总之，价格和顾客满意度是提高再次光顾意向的重要因素。餐厅需要重视定价策略和提高顾客满意度，以吸引和留住顾客。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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NIAT BERKUNJUNG KEMBALI DI RESTORAN LIKA LIKU DITINJAU DARI HARGA DAN KEPUASAN PELANGGAN

The competitive restaurant industry demands strategies to attract and retain customers. This research aims to analyze the influence of price and customer satisfaction on intention to revisit a restaurant. This research uses quantitative methods with a survey design. Data was collected from 100 respondents who had visited the restaurant. Data were analyzed using path analysis. The results show that price and customer satisfaction have a positive and significant influence on intention to revisit, satisfaction mediates the effect of price on intention to revisit. In conclusion, price and customer satisfaction are important factors in increasing intention to visit again. Restaurants need to pay attention to pricing strategies and increasing customer satisfaction to attract and retain customers.

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SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business

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