联合数据采集市场:架构和基于均值场的数据定价策略

IF 3.2 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS
Jiejun Hu-Bolz , Martin Reed , Kai Zhang , Zelei Liu , Juncheng Hu
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Federated data acquisition market: Architecture and a mean-field based data pricing strategy
With the increasing global mobile data traffic and daily user engagement, technologies, such as mobile crowdsensing, benefit hugely from the constant data flows from smartphone and IoT owners. However, the device users, as data owners, urgently require a secure and fair marketplace to negotiate with the data consumers. In this paper, we introduce a novel federated data acquisition market that consists of a group of local data aggregators (LDAs); a number of data owners; and, one data union to coordinate the data trade with the data consumers. Data consumers offer each data owner an individual price to stimulate participation. The mobile data owners naturally cooperate to gossip about individual prices with each other, which also leads to price fluctuation. It is challenging to analyse the interactions among the data owners and the data consumers using traditional game theory due to the complex price dynamics in a large-scale heterogeneous data acquisition scenario. Hence, we propose a data pricing strategy based on mean-field game (MFG) theory to model the data owners’ cost considering the price dynamics. We then investigate the interactions among the LDAs by using the distribution of price, namely the mean-field term. A numerical method is used to solve the proposed pricing strategy. The evaluations demonstrate that the proposed pricing strategy efficiently allows the data owners from multiple LDAs to reach an equilibrium on data quantity to sell regarding the current individual price scheme. The result further demonstrates that the influential LDAs determine the final price distribution. Last but not least, it shows that cooperation among mobile data owners leads to optimal social welfare even with the additional cost of information exchange.
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