Strategic Model for SMEs: A Conceptual Framework for Navigating Business Success in South Sumatra

This study focuses on the development of a strategic model to enhance the performance of small and medium-sized enterprises (SMEs) in South Sumatra, Indonesia. Recognizing the significant contribution of SMEs to national GDP globally, particularly in Indonesia, this study focuses on South Sumatra to explore tailored approaches for SME optimization in the region. The study presents an in-depth analysis of the relationship between business strategy and SME performance, considering the business environment of South Sumatra as a key moderating factor. The study aims to provide actionable insights and strategies for SMEs in South Sumatra by offering a comprehensive framework that aligns strategic initiatives with regional market dynamics. This endeavor is geared towards boosting their performance and, consequently, their contribution to the broader Indonesian economy. The ultimate goal is to establish a robust, adaptable model for SME success in varied economic landscapes, with a particular focus on the distinctive challenges and opportunities in South Sumatra.