Traditional media and social media for scientific knowledge and environmental education dissemination

The population growth worldwide leads to the necessity of increasing food and goods for general consumption production, consequently resulting in a rise of solid waste, causing social, economic, and primarily environmental impacts. In order to mitigate and reduce damages, there has been extensive consideration of new ways to improve and value waste management. Educational Institutions (EI), especially Technical and Higher Education, play a fundamental role in sustainability by seeking, through research projects, new methods of use, proper management, and awareness-raising of the academic community and the surrounding area. The use of online digital tools and the tradicional media can facilitate both the dissemination of scientific information and more efficient management of handling waste. Thus, this article aligns the social and environmental aspect, integrating the knowledge related to technologies and their potential for disseminating scientific content, as well as reporting, publication ideas, themes, interactions, image and video, conducting an analysis regarding thinking, acting, and interacting. The findings demonstrated that short videos, or reels, are interesting tools to capture the audience's attention, where the publication with the most views obtained a total of 932 reproductions and reached 682 accounts.