Architecture, authenticity and the construction of memorable tourists experiences

This study examines the variables that contribute to create memorable tourism experiences in Jordan's thriving tourism industry. Specifically, it focuses on three key constructs: Building, Architecture and Authenticity. A total of 550 surveys were administered to tourists in Jordan as part of the research project. The analysis conducted in this study focused exclusively on a sample size of 189 surveys, utilizing the Smart PLS 4 software. The study revealed significant positive correlations between Building, Architecture, Authenticity and the creation of memorable tourism experiences through novelty in Jordan. Additionally, this research uncovers the significant moderating influence of the Manufacturing and Construction sectors in enhancing the impacts of Architecture and Authenticity on the novelty of memorable tourism experiences. The construction industry is crucial in designing travel experiences, considerably enhancing their impact. The aforementioned results offer practical implications for key actors within Jordan's tourist sector, underscoring the significance of architectural excellence, innovation and originality in augmenting the uniqueness of tourism encounters. This study provides a significant contribution to the comprehension of tourism experiences in Jordan. However, it is important to accept several limitations, such as the response rate and the contextual specificity. The consequences of this phenomenon transcend beyond the geographical boundaries of Jordan, providing a significant viewpoint on how to enhance tourism experiences worldwide in a unique and memorable manner.