{"title":"\"船员们,别靠近这个人!\"在对首席执行官的广播采访中,名人与负责任资本主义的共同构建","authors":"Lillian Boxman-Shabtai","doi":"10.1177/14648849241246932","DOIUrl":null,"url":null,"abstract":"Celebrity CEOs espousing Corporate Social Responsibility (CSR) are receiving increasing media attention. However, researchers have not yet examined how CEOs and journalists co-create meaning about CSR in broadcast talk, an unscripted genre of news making, rife with contestation and cooperation. This paper presents a Conversation Analysis of six interviews featuring Dan Price, a CEO who pledged to “solve income inequality” by restructuring salaries in his company. Findings suggest that CSR anchored a process of double branding in which the CEO promoted himself and journalists reaffirmed their news philosophy. Price’s warm embrace by journalists across the political spectrum demonstrates a collaborative process of “celebrification”. Price created a transferable persona that appealed, through a mixture of political targeting and strategic ambiguity, to diverse audiences. Journalists elevated this persona by serving pseudo-criticism and showing identification. The story thus provided corporate media with the opportunity to reaffirm their commitment to “responsible capitalism”.","PeriodicalId":51432,"journal":{"name":"Journalism","volume":null,"pages":null},"PeriodicalIF":2.7000,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"“Crew, don’t go anywhere near this man!” the co-construction of celebrity and responsible capitalism in broadcast interviews with a chief executive officer\",\"authors\":\"Lillian Boxman-Shabtai\",\"doi\":\"10.1177/14648849241246932\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Celebrity CEOs espousing Corporate Social Responsibility (CSR) are receiving increasing media attention. However, researchers have not yet examined how CEOs and journalists co-create meaning about CSR in broadcast talk, an unscripted genre of news making, rife with contestation and cooperation. This paper presents a Conversation Analysis of six interviews featuring Dan Price, a CEO who pledged to “solve income inequality” by restructuring salaries in his company. Findings suggest that CSR anchored a process of double branding in which the CEO promoted himself and journalists reaffirmed their news philosophy. Price’s warm embrace by journalists across the political spectrum demonstrates a collaborative process of “celebrification”. Price created a transferable persona that appealed, through a mixture of political targeting and strategic ambiguity, to diverse audiences. Journalists elevated this persona by serving pseudo-criticism and showing identification. The story thus provided corporate media with the opportunity to reaffirm their commitment to “responsible capitalism”.\",\"PeriodicalId\":51432,\"journal\":{\"name\":\"Journalism\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.7000,\"publicationDate\":\"2024-04-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journalism\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/14648849241246932\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journalism","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/14648849241246932","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
摘要
支持企业社会责任(CSR)的名人 CEO 越来越受到媒体的关注。然而,研究人员还没有研究过首席执行官和记者如何在广播谈话中共同创造企业社会责任的意义,广播谈话是一种没有脚本的新闻制作类型,充满了竞争与合作。本文对丹-普莱斯(Dan Price)的六次访谈进行了会话分析,这位首席执行官承诺通过调整公司薪酬来 "解决收入不平等问题"。研究结果表明,企业社会责任是一个双重品牌塑造的过程,在这个过程中,首席执行官宣传了自己,而记者们则重申了他们的新闻理念。普莱斯受到各政治派别记者的热烈追捧,表明这是一个 "赞美 "的合作过程。普赖斯创造了一个可传递的角色,通过政治定位和战略模糊性的结合,吸引了不同的受众。记者们通过伪批评和显示认同感来提升这一角色。因此,这篇报道为企业媒体提供了重申其 "负责任资本主义 "承诺的机会。
“Crew, don’t go anywhere near this man!” the co-construction of celebrity and responsible capitalism in broadcast interviews with a chief executive officer
Celebrity CEOs espousing Corporate Social Responsibility (CSR) are receiving increasing media attention. However, researchers have not yet examined how CEOs and journalists co-create meaning about CSR in broadcast talk, an unscripted genre of news making, rife with contestation and cooperation. This paper presents a Conversation Analysis of six interviews featuring Dan Price, a CEO who pledged to “solve income inequality” by restructuring salaries in his company. Findings suggest that CSR anchored a process of double branding in which the CEO promoted himself and journalists reaffirmed their news philosophy. Price’s warm embrace by journalists across the political spectrum demonstrates a collaborative process of “celebrification”. Price created a transferable persona that appealed, through a mixture of political targeting and strategic ambiguity, to diverse audiences. Journalists elevated this persona by serving pseudo-criticism and showing identification. The story thus provided corporate media with the opportunity to reaffirm their commitment to “responsible capitalism”.
期刊介绍:
Journalism is a major international, peer-reviewed journal that provides a dedicated forum for articles from the growing community of academic researchers and critical practitioners with an interest in journalism. The journal is interdisciplinary and publishes both theoretical and empirical work and contributes to the social, economic, political, cultural and practical understanding of journalism. It includes contributions on current developments and historical changes within journalism.