{"title":"清真意识和清真标签对 Shopee 电子商务中消费者偏好的影响：对 Belawan Sicanang 村 Shopee 用户的案例研究","authors":"Raza Fari Jiranda, Salman Nasution","doi":"10.37899/journallabisecoman.v5i2.1209","DOIUrl":null,"url":null,"abstract":"This study aims to understand the impact of Halal Awareness and Halal Label on Consumer Preferences in the Shopee E-commerce Platform: A Case Study of Shopee Users in the Belawan Sicanang District. The research employs a quantitative approach. Data collection was conducted by distributing questionnaires and using a Likert scale to measure respondents' responses. The study involved 94 respondents selected through purposive sampling. Multiple regression analysis was used for data analysis using SPSS version 26.","PeriodicalId":482885,"journal":{"name":"Journal La Bisecoman","volume":"30 1‐2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Halal Awareness and Halal Labels on Consumer Preferences in Shopee E-Commerce: Case Study of Shopee Users in Belawan Sicanang Village\",\"authors\":\"Raza Fari Jiranda, Salman Nasution\",\"doi\":\"10.37899/journallabisecoman.v5i2.1209\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to understand the impact of Halal Awareness and Halal Label on Consumer Preferences in the Shopee E-commerce Platform: A Case Study of Shopee Users in the Belawan Sicanang District. The research employs a quantitative approach. Data collection was conducted by distributing questionnaires and using a Likert scale to measure respondents' responses. The study involved 94 respondents selected through purposive sampling. Multiple regression analysis was used for data analysis using SPSS version 26.\",\"PeriodicalId\":482885,\"journal\":{\"name\":\"Journal La Bisecoman\",\"volume\":\"30 1‐2\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal La Bisecoman\",\"FirstCategoryId\":\"0\",\"ListUrlMain\":\"https://doi.org/10.37899/journallabisecoman.v5i2.1209\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal La Bisecoman","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.37899/journallabisecoman.v5i2.1209","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effect of Halal Awareness and Halal Labels on Consumer Preferences in Shopee E-Commerce: Case Study of Shopee Users in Belawan Sicanang Village
This study aims to understand the impact of Halal Awareness and Halal Label on Consumer Preferences in the Shopee E-commerce Platform: A Case Study of Shopee Users in the Belawan Sicanang District. The research employs a quantitative approach. Data collection was conducted by distributing questionnaires and using a Likert scale to measure respondents' responses. The study involved 94 respondents selected through purposive sampling. Multiple regression analysis was used for data analysis using SPSS version 26.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
