The observer observed: Ethnographic discomforts and (a)symmetrical relationships in a digital ethnography

This paper engages in a reflection about the use of social media to carry out fieldwork online for contemporary ethnography. The reflection is based on the ethnographer’s experiences of discomforts and affects in digital fieldwork, in which she used her own social media accounts to interact with the interlocutors recruited for the project as a means to create reciprocity with them. This article uses these discomforts as generators of ethical, epistemological and political reflections by discussing the positionality of the ethnographer in a digital fieldwork. Firstly, it delves into the potential of these discomforts as a reflective tool for knowledge generation. It also reflects on the power dynamics consequence of the position that the anthropologist occupies in the field. Finally, the article initiates a political reflection on academic life when extensive exposure to fieldwork breaks down the boundaries between work and personal life.