A Study on the Application of CBI Teaching Mode in College English Reading Course for Media Majors: A Case Study of College English Reading Teaching for Students in Sichuan University of Media and Communications

This paper discusses and practices the application of the CBI model to college English reading course systems with media characteristics. The goal of CBI is to assist the core teaching of subject knowledge through language learning. The evaluation method is divided into two parts: language knowledge test and process evaluation. The data were collected and analyzed through in-class tests, unit summary composition, questionnaire survey, and semi-structured interviews. The results show that the content-based teaching model, which focuses on the professional knowledge of media science, integrates the professional knowledge of media science with English language teaching and emphasizes the students' initiative and participation in the teaching process. While improving students' basic English vocabulary, syntax and reading skills, it also significantly improves their professional knowledge. This teaching mode is suitable for the college English teaching and personnel training requirements of each specialty.