实施数字营销的战略(望加锡椰子果探险业务案例研究)

Agus Syam, Raflianto R, Andhika Isma
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引用次数: 0

摘要

本研究旨在确定在望加锡市经营椰果考察业务时实施数字营销的有效策略。采用的研究方法是描述性定性研究,通过观察、访谈和记录研究对象来收集数据,然后利用研究与开发进行开发。研究结果表明,研究人员在望加锡市椰子果探险队实施的数字营销(如 WEB 网站、Instagram、Facebook)的研究与开发是非常重要的,因为在使用研究与开发进行规划和实施后,可以说数字营销对探险队和消费者非常有帮助,因为它可以使获取信息、沟通和在线交易变得更加容易,从而可以防止 4.0 时代存在的问题,并满足消费者的需求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategy for Implementing Digital Marketing (Case Study of a Coconut Fruit Expedition Business in Makassar City)
This research aims to determine effective strategies for implementing digital marketing in running a coconut fruit expedition business in Makassar City. The research method used is descriptive qualitative research using data collection methods through observation, interviews and documentation of research objects which are then developed using Research and Development. The research results show that the implementation carried out by researchers for the Coconut Fruit Expedition in Makassar City with Research and Development implementing Digital Marketing such as WEBsite, Instagram, Facebook is important to implement because after planning and implementation using Research and Development it can be stated that digital marketing is very helpful for the expedition and consumers because it can make it easier to get information, communicate and transact online so that in this case it can prevent problems that exist in the 4.0 era and can meet consumer needs.
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