THE CONCEPT OF IMPROVING MECHANISMS FOR RURAL POPULATION LIFE QUALITY IMPROVEMENT AS A TOOL OF REGIONAL AGRICULTURE INNOVATIVE DEVELOPMENT

The article discusses some aspects of the development of the regional agriculture based on the development and implementation of the concept of the rural population life quality improvement. The socio-demographic problems of rural settlements, expressed in the low quality of life of the rural population, are proposed to be considered as an untapped resource for the innovative and sustainable development of the rural economy. The authors highlight demographic, labor, infrastructure, housing and social problems in the development of rural areas. Using the example of the Novosibirsk region, the current state and dynamics of indicators characterizing them over the past 5 years are analyzed, and the main problems in these areas are identified. It is proposed to find a solution through the development and implementation of a concept the rural population life quality improvement, including improving the socio-demographic situation in the countryside; increasing employment, income and living standards of the rural population; improving the living conditions of the rural citizens; developing of engineering and transport infrastructure in rural areas; developing of the education and health care system in rural areas. For each block, goals and objectives are formulated, and a list of activities is proposed, the implementation of which will contribute to solving the assigned tasks and achieving the stated goals. According to the authors, this concept will not only improve the standard of living of the rural population, but also solve the problem of staffing the development of agriculture and the processing industry in rural areas, and will also accelerate the diversification of the rural economy.