CULTURAL TOURISM AREA OF KHON KAEN PROVINCE: POTENTIAL AND STRENGTHS FOR TOURISM DEVELOPMENT

The article is based on research and practical evaluations of the potentials and strengths of Khon Kaen province, Thailand, such as its culture, traditions, architecture, and arts, in the context of tourism development. A survey was conducted to explore the experiences of tourists visiting three major temples in Khon Kaen, aiming to identify advantages and existing challenges that need to be addressed. The research findings, based on the responses of 120 tourists visiting Nong Wang Pra A-Ramluang, Thung Setthi, and Pra That Kham Kaen temples, affirm that Khon Kaen boasts a diverse natural landscape and has favorable conditions for robust development in tourism.