添加糖标签对消费者支付意愿的影响:不同营养相关信息处理下的蔓越莓产品案例

Xueying Ma, Rosa Karina Gallardo, Elizabeth Canales, Amaya Atucha, Juan Zalapa, Massimo Iorizzo
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引用次数: 0

摘要

美国食品和药物管理局宣布更新营养成分表(NFP)规则,要求从2020年开始在NFP上声明添加糖。本研究通过估算不同营养相关信息处理下蔓越莓产品中添加糖的支付意愿来衡量这些变化的影响。我们发现,在不同的信息处理方式和消费者子样本中,消费者对添加糖的增加有明显的折扣。关于蔓越莓健康益处的正面信息框架并不能持续抵消额外信息对添加糖每日建议摄入量限制的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition-related information treatments

Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition-related information treatments

The Food and Drug Administration announced a rule update to the Nutrition Facts Panel (NFP) requiring the declaration of added sugars on the NFP starting in 2020. This study measures the impact of these changes by estimating the willingness to pay for added sugars in cranberry products under different nutrition-related information treatments. We found significant discounts for increases in added sugars that vary across information treatments and consumer subsamples. A positive information frame about the health benefits of cranberries was not found to consistently offset the impact of additional information on the recommended daily intake limits for added sugars.

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