以卡鲁尔的 Wintrack Packs 为例，研究创意包装设计对消费者认知和购买意向的影响

{"title":"以卡鲁尔的 Wintrack Packs 为例，研究创意包装设计对消费者认知和购买意向的影响","authors":"","doi":"10.58257/ijprems33155","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":492250,"journal":{"name":"International Journal of Progressive Research in Engineering Management and Science","volume":"18 15","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A study on the impact of creative packaging design that influences consumer perception and purchase intention with reference to Wintrack Packs, Karur\",\"authors\":\"\",\"doi\":\"10.58257/ijprems33155\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":492250,\"journal\":{\"name\":\"International Journal of Progressive Research in Engineering Management and Science\",\"volume\":\"18 15\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Progressive Research in Engineering Management and Science\",\"FirstCategoryId\":\"0\",\"ListUrlMain\":\"https://doi.org/10.58257/ijprems33155\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Progressive Research in Engineering Management and Science","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.58257/ijprems33155","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}