在数字环境中推广自由职业者服务

L. G. Akhmaeva
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摘要

文章分析了自由职业者(临时、项目就业)的概念,这一概念是在 COVID-19 大流行后,社会和企业对就业的新方法以及对远程和混合就业形式的看法发生变化的框架内提出的。本报告探讨了劳动力市场中最常见的自由职业形式:文案写作、法律、软件开发、建筑和结构设计、图形、音频和视频内容创作、咨询、专业知识提供、家教。根据居住地区、性别、平均年龄、"真正的 "自由职业者所占比例和兼职者所占比例、与自由职业平台的互动经验、纳税情况、单身和团队参与者、选择自由职业作为就业形式的原因、自由职业最有价值的部分、自由职业作为就业形式的缺点以及自由职业者的动机等特征,对自由职业者的肖像进行了详细研究。确定了在数字环境中推广自由职业者服务的主要方法:作品集网站、在社交网络中积极维护职业档案及其广告、在聚合网站、自由职业者平台和人云平台上注册。重点介绍了作品集网站的主要元素--自由职业者完成的作品(文本、照片、图形和类似材料)--以及自由职业者在创建和维护作品集网站时需要考虑的关键因素和最常见的错误
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Promotion of freelance services in the digital environment
The article analyses the concept of freelance (temporary, project employment) within the framework of new approaches to employment and changes in the perception of remote and hybrid forms of employment by society and business after the COVID-19 pandemic. The following segments of the labour market where freelancing is the most common element are considered: copywriting, law, software development, design of buildings and structures, creation of graphic, audio and video content, consulting, provision of expertise, tutoring. The portrait of a freelancer is studied in detail according to such characteristics as the region of residence, sex, average age, the share of “real” freelancers and the share of part-timers, experience of interaction with freelance platforms, tax status, single and team players, the reasons for choosing freelancing as a form of employment, the most valuable component of freelancing, the disadvantages of freelancing as a form of employment and motivation of freelancers. The main methods of promoting freelance services in the digital environment are identified: a portfolio site, active maintenance of a professional profile in social networks and its advertising, registration on aggregator sites, freelance and human-cloud platforms. The main element of the portfolio site is highlighted – the works performed by a freelancer (texts, photographs, graphics and similar materials) – along with the key factors that a freelancer needs to consider when creating and maintaining a portfolio site and the most common mistakes
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