Moderating role of Financial Literacy on the Relationship between Behavioural Biases and Real Estate Investment Performance in Kenya

In contemporary finance matters, financial literacy has been dubbed a key component of investment performance. This study sought to explore the theoretical perspective of financial literacy and its impact on real estate performance in Kenya. The study was guided by heuristics theory, prospect theory, herding theory and investment market theory. The study results indicate that financial literacy moderates the relationship between behavioural biases and performance of real estate industry in Kenya. Based on these findings, the study recommends that when evaluating investments, investors should avoid at barely looking at the risk and return characteristics of that individual investment but also consider the role and impact of financial literacy on investment performance