消费者购买慢时尚的驱动因素

Q3 Economics, Econometrics and Finance
Lenka Švajdová
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引用次数: 0

摘要

时尚产业在全球经济中发挥着重要作用,但同时也是环境和道德问题的主要推手。快时尚一直占据主导地位,但也带来了各种可持续发展的挑战和道德问题,如劳动力剥削和环境退化。为应对这些问题,慢时尚运动应运而生,倡导在时尚中采用符合伦理和可持续发展的做法。本文旨在利用初级营销研究的方法,确定消费者购买慢时尚产品行为的驱动因素,并利用先进的统计方法对结果进行评估。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Driving Factors for Consumers Behaviour to Buy Slow Fashion
The fashion industry plays a significant role in the global economy but is also a major contributor to environmental and ethical issues. Fast fashion has been dominant but has brought about various sustainability challenges and ethical considerations, such as labor exploitation and environmental degradation. In response to these issues, the slow fashion movement has emerged, advocating for ethical and sustainable practices in fashion. The present paper aims to identify driving factors for consumer behavior to buy products of slow fashion, using methods of primary marketing research and evaluating results using advanced statistical methods.
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来源期刊
WSEAS Transactions on Business and Economics
WSEAS Transactions on Business and Economics Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.50
自引率
0.00%
发文量
180
期刊介绍: WSEAS Transactions on Business and Economics publishes original research papers relating to the global economy. We aim to bring important work using any economic approach to a wide international audience and therefore only publish papers of exceptional scientific value that advance our understanding of finances. The research presented must transcend the limits of case studies, while both experimental and theoretical studies are accepted. While its main emphasis is economic, it is a multi-disciplinary journal and therefore its content mirrors the diverse interests and approaches of scholars involved with the international dimensions of business, economics, finance, history, law, marketing, management, political science, and related areas. It also welcomes scholarly contributions from officials with government agencies, international agencies, and non-governmental organizations.
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