为了善：非营利组织中的战略性社交媒体影响力传播

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-04-19 DOI:10.1080/1553118x.2024.2341232

Amelie Duckwitz, Christian Zabel

引用次数: 0

摘要

近年来，社交媒体有影响力者的战略传播日益专业化，这一点从既定流程和惯例的出现就可见一斑。持续的成功 ...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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For Good’s Sake: Strategic Social Media Influencer Communication in Non-Profit Organisations

Strategic social media influencer communication has become increasingly professionalised in recent years, as evidenced by the emergence of established processes and routines. The continued success ...

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.