从角色扮演游戏（RPG）到品牌：二十多年案例的战略意义

IF 2 4区管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational Computing and Electronic Commerce Pub Date : 2024-04-19 DOI:10.1080/10919392.2024.2340786

Cheuk Hang Au, Chih-Yuan Chou, Kevin K. W. Ho

引用次数: 0

摘要

角色扮演游戏（RPG）以其愉悦的体验吸引了众多玩家。然而，角色扮演游戏的发展却受到了一些问题的挑战，如在线/移动游戏的出现，以及...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

FROM A ROLE-PLAYING GAME (RPG) TO A BRAND: STRATEGIC IMPLICATIONS FROM AN OVER-TWO-DECADE CASE

By offering a delightful experience, role-playing games (RPGs) have attracted many players. However, their development has been challenged by issues such as the emergence of online/mobile games and...

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来源期刊

Journal of Organizational Computing and Electronic Commerce 工程技术-计算机：跨学科应用

CiteScore

5.80

自引率

17.20%

发文量

审稿时长

>12 weeks

期刊介绍： The aim of the Journal of Organizational Computing and Electronic Commerce (JOCEC) is to publish quality, fresh, and innovative work that will make a difference for future research and practice rather than focusing on well-established research areas. JOCEC publishes original research that explores the relationships between computer/communication technology and the design, operations, and performance of organizations. This includes implications of the technologies for organizational structure and dynamics, technological advances to keep pace with changes of organizations and their environments, emerging technological possibilities for improving organizational performance, and the many facets of electronic business. Theoretical, experimental, survey, and design science research are all welcome and might look at: • E-commerce • Collaborative commerce • Interorganizational systems • Enterprise systems • Supply chain technologies • Computer-supported cooperative work • Computer-aided coordination • Economics of organizational computing • Technologies for organizational learning • Behavioral aspects of organizational computing.