Mohamed Abou-Shouk, Nagwa Zouair, Ayman Abdelhakim, Hany Roshdy, Marwa Abdel-Jalil
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The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value
Purpose
This research paper aims to investigate the predictors and outcomes of immersive technology adoption in tourism.
Design/methodology/approach
PLS-SEM is used for data collected from tourists visiting the UAE and Egypt to examine predictors and consequences of adoption.
Findings
It is revealed that perceived ease of use, enjoyment, immersion, usefulness and attitude towards technology predict immersive technology adoption. It is also revealed that the adoption affects tourists’ perceived value and engagement, which, in turn, affects tourists’ satisfaction and loyalty.
Originality/value
The study has integrated a research model that combines both antecedents and consequences of immersive technology adoption where few empirical investigations were revealed to draw conclusions on this research area. Also, missing relations have been included and tested in the research model.
期刊介绍：
The International Journal of Contemporary Hospitality Management serves as a conduit for disseminating the latest developments and innovative insights into the management of hospitality and tourism businesses globally. The journal publishes peer-reviewed papers that comprehensively address issues pertinent to strategic management, operations, marketing, finance, and HR management in the field of hospitality and tourism.
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