了解信息搜索的用户转换：从搜索引擎到生成式人工智能

IF 1.4 4区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Librarianship and Information Science Pub Date : 2024-04-11 DOI:10.1177/09610006241244800

Tao Zhou, Songtao Li

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引用次数: 0

摘要

ChatGPT 等生成式人工智能产品改变了人们寻求和获取信息的方式。用户可能会逐渐从搜索引擎转向生成式人工智能来寻求信息。这可能会导致他们放弃搜索服务。本研究基于推-拉-移动（PPM）模型，考察了用户从搜索引擎转向生成式人工智能的意向。结果表明，信息任务契合度低和信息超载会导致用户不满，而人工智能生成内容（AIGC）的信息质量和感知互动性会影响感知价值。不满意度、感知价值和社会影响决定了用户的转换意向。fsQCA 确定了导致转换意向的三种配置。研究结果表明，搜索服务提供商需要加强信息与任务的契合度，减少信息过载，才能留住用户，实现可持续发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Understanding user switch of information seeking: From search engines to generative AI

Generative AI products such as ChatGPT have changed the way people seek and obtain information. Users may gradually switch from search engines to generative AI for information seeking. This may lead to their defection from search services. Based on the push-pull-mooring (PPM) model, this research examined user switch intention from search engines to generative AI. The results indicated that low information-task fit and information overload lead to user dissatisfaction, whereas AI generated content (AIGC) information quality and perceived interactivity affect perceived value. Dissatisfaction, perceived value, and social influence determine user switch intention. The fsQCA identified three configurations leading to switch intention. The results suggest that search service providers need to enhance information-task fit and reduce information overload in order to retain users and achieve a sustainable development.

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来源期刊

Journal of Librarianship and Information Science INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.70

自引率

11.80%

发文量

期刊介绍： Journal of Librarianship and Information Science is the peer-reviewed international quarterly journal for librarians, information scientists, specialists, managers and educators interested in keeping up to date with the most recent issues and developments in the field. The Journal provides a forumfor the publication of research and practical developments as well as for discussion papers and viewpoints on topical concerns in a profession facing many challenges.