模范家庭：广告中的多种族家庭对成年消费者态度和意向的影响

IF 2.7 2区文学 Q1 COMMUNICATION

Mass Communication and Society Pub Date : 2024-04-16 DOI:10.1080/15205436.2024.2333428

Chelsea E. Moss, Spiro K. Kiousis

引用次数: 0

摘要

本实验研究测试了以多种族家庭为主题的广告对成年消费者反应的影响。参与者（N = 225）对多种族家庭的态度更有利，而对多种族家庭的反应更消极。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Model Family: The Effect of Multiracial Families in Advertising on Emerging Adult Consumers’ Attitudes and Intentions

This experimental study tested the effect of advertisements featuring a multiracial family on emerging adult consumers’ responses. Participants (N = 225) had more favorable attitudes toward multira...

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来源期刊

Mass Communication and Society COMMUNICATION-

CiteScore

6.90

自引率

3.30%

发文量

期刊介绍： Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.