在社交媒体上推广使用电动汽车：信息框架、参照点和政治派别对他人感知信息价值和购买意向的影响

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2024-04-04 DOI:10.1080/08934215.2024.2328515

Angie Chung, Myoung-Gi Chon

引用次数: 0

摘要

本研究探讨了信息框架、参考点和政治派别如何影响受众对他人的感知信息价值以及对组织的购买意向......

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Promoting the Use of Electric Vehicles on Social Media: The Effects of Message Framing, Point of Reference, and Political Affiliation on Perceived Information Value for Others and Purchase Intentions

This study examined how message framing, reference points, and political affiliation influence audiences’ perceived information value for others and purchase intentions regarding an organization’s ...

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.