Enola Kay, Eva Kemps, Ivanka Prichard, Marika Tiggemann
{"title":"鼓励从自动售货机选择更健康饮料的视觉暗示的有效性","authors":"Enola Kay, Eva Kemps, Ivanka Prichard, Marika Tiggemann","doi":"10.1002/hpja.856","DOIUrl":null,"url":null,"abstract":"<div>\n \n \n <section>\n \n <h3> Issues Addressed</h3>\n \n <p>Research suggests visual nudging techniques can subtly encourage healthier consumption. Two experiments explored the effect of four visual primes for nudging drink choices from a vending machine display.</p>\n </section>\n \n <section>\n \n <h3> Methods</h3>\n \n <p>Participants (17–25 years) were randomly assigned to view vending machine advertising posters containing pictorial nudges of water, soft drink, general health (runner), or a text-only control, for nudging vending machine choices. Participants then selected an item from a vending machine display containing drinks only (Experiment 1; <i>n</i> = 164), or both drinks and snack foods (Experiment 2, <i>n</i> = 684).</p>\n </section>\n \n <section>\n \n <h3> Results</h3>\n \n <p>In both experiments, nudging condition predicted beverage choice. Specifically, the water image nudged healthier beverage choices in both experiments. However, there was no effect on food choice in Experiment 2. Furthermore, in both experiments, liking and habitual consumption of chosen items were also significant predictors of choice, but condition predicted beverage choice over and above these.</p>\n </section>\n \n <section>\n \n <h3> Conclusion</h3>\n \n <p>A water prime may be an effective means of encouraging healthier beverage choices in a vending machine environment.</p>\n </section>\n \n <section>\n \n <h3> So What?</h3>\n \n <p>Findings have the potential to inform strategies for encouraging healthier beverage choices from vending machine environments.</p>\n </section>\n </div>","PeriodicalId":47379,"journal":{"name":"Health Promotion Journal of Australia","volume":"35 4","pages":"1316-1325"},"PeriodicalIF":1.4000,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/hpja.856","citationCount":"0","resultStr":"{\"title\":\"Effectiveness of visual nudges for encouraging healthier beverage choices from vending machines\",\"authors\":\"Enola Kay, Eva Kemps, Ivanka Prichard, Marika Tiggemann\",\"doi\":\"10.1002/hpja.856\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n \\n \\n <section>\\n \\n <h3> Issues Addressed</h3>\\n \\n <p>Research suggests visual nudging techniques can subtly encourage healthier consumption. Two experiments explored the effect of four visual primes for nudging drink choices from a vending machine display.</p>\\n </section>\\n \\n <section>\\n \\n <h3> Methods</h3>\\n \\n <p>Participants (17–25 years) were randomly assigned to view vending machine advertising posters containing pictorial nudges of water, soft drink, general health (runner), or a text-only control, for nudging vending machine choices. Participants then selected an item from a vending machine display containing drinks only (Experiment 1; <i>n</i> = 164), or both drinks and snack foods (Experiment 2, <i>n</i> = 684).</p>\\n </section>\\n \\n <section>\\n \\n <h3> Results</h3>\\n \\n <p>In both experiments, nudging condition predicted beverage choice. Specifically, the water image nudged healthier beverage choices in both experiments. However, there was no effect on food choice in Experiment 2. Furthermore, in both experiments, liking and habitual consumption of chosen items were also significant predictors of choice, but condition predicted beverage choice over and above these.</p>\\n </section>\\n \\n <section>\\n \\n <h3> Conclusion</h3>\\n \\n <p>A water prime may be an effective means of encouraging healthier beverage choices in a vending machine environment.</p>\\n </section>\\n \\n <section>\\n \\n <h3> So What?</h3>\\n \\n <p>Findings have the potential to inform strategies for encouraging healthier beverage choices from vending machine environments.</p>\\n </section>\\n </div>\",\"PeriodicalId\":47379,\"journal\":{\"name\":\"Health Promotion Journal of Australia\",\"volume\":\"35 4\",\"pages\":\"1316-1325\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2024-04-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1002/hpja.856\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Health Promotion Journal of Australia\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/hpja.856\",\"RegionNum\":4,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Promotion Journal of Australia","FirstCategoryId":"3","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/hpja.856","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH","Score":null,"Total":0}
Effectiveness of visual nudges for encouraging healthier beverage choices from vending machines
Issues Addressed
Research suggests visual nudging techniques can subtly encourage healthier consumption. Two experiments explored the effect of four visual primes for nudging drink choices from a vending machine display.
Methods
Participants (17–25 years) were randomly assigned to view vending machine advertising posters containing pictorial nudges of water, soft drink, general health (runner), or a text-only control, for nudging vending machine choices. Participants then selected an item from a vending machine display containing drinks only (Experiment 1; n = 164), or both drinks and snack foods (Experiment 2, n = 684).
Results
In both experiments, nudging condition predicted beverage choice. Specifically, the water image nudged healthier beverage choices in both experiments. However, there was no effect on food choice in Experiment 2. Furthermore, in both experiments, liking and habitual consumption of chosen items were also significant predictors of choice, but condition predicted beverage choice over and above these.
Conclusion
A water prime may be an effective means of encouraging healthier beverage choices in a vending machine environment.
So What?
Findings have the potential to inform strategies for encouraging healthier beverage choices from vending machine environments.
期刊介绍：
The purpose of the Health Promotion Journal of Australia is to facilitate communication between researchers, practitioners, and policymakers involved in health promotion activities. Preference for publication is given to practical examples of policies, theories, strategies and programs which utilise educational, organisational, economic and/or environmental approaches to health promotion. The journal also publishes brief reports discussing programs, professional viewpoints, and guidelines for practice or evaluation methodology. The journal features articles, brief reports, editorials, perspectives, "of interest", viewpoints, book reviews and letters.
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