Steffen Heim, Sylvia Chan-Olmsted, Claudia Fantapié Altobelli, Michael Fretschner, Lisa-Charlotte Wolter
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Exploring Trust in Media Brands Today: Definition, Dimensions and Cross-national Differences
Understanding consumers’ perception of media brands in today’s digitalized world is of major importance to media brands and advertisers alike. Influencing the media consumption experience, trust is...
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