职业女足运动员关于市场形象和赞助的故事："我只需对我所得到的一切心存感激"

IF 3.7 1区教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Sport Management Review Pub Date : 2024-04-10 DOI:10.1080/14413523.2024.2335018

Laura Harris, Dawn E. Trussell

引用次数: 0

摘要

本文研究了职业女运动员的营销形象和赞助经验。具体来说，我们研究了职业女足运动员（即...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Professional women footballers’ stories of marketing portrayals and sponsorship: “I just had to feel grateful for what I’ve been given”

In this paper we investigate the marketing portrayal and sponsorship experiences of professional women athletes. Specifically, we examine the perspectives of professional women footballers (i.e. so...

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来源期刊

Sport Management Review Multiple-

CiteScore

9.00

自引率

7.30%

发文量

期刊介绍： Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.