体育品牌社区中的参与行为分类--基于社会实践理论的实证研究

IF 3.7 1区教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Sport Management Review Pub Date : 2024-04-09 DOI:10.1080/14413523.2024.2329826

Pascal Stegmann, Tim Ströbel, Herbert Woratschek

引用次数: 0

摘要

本研究专门关注数字平台，仔细研究体育俱乐部内的参与实践及其在培育充满活力的品牌形象方面所起的关键作用，从而开创了一个全新的领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory

This study ventures into uncharted territory by focusing exclusively on digital platforms to scrutinize engagement practices within sport clubs and their pivotal role in nurturing vibrant brand com...

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来源期刊

Sport Management Review Multiple-

CiteScore

9.00

自引率

7.30%

发文量

期刊介绍： Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.