大规模在线开放课程应用的任务-技术契合和技术接受模型综合理论:印度尼西亚学生的实证研究

L. Wijaya, Apata Stella Bolanle, Kin Meng Cheng, Kah Choon Ng, Vional Vional, J. W. Wahono
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引用次数: 0

摘要

本研究的目的是提出一个结合了技术接受模型(TAM)和任务适合技术模型(TTF)的综合模型,旨在通过采用综合了技术接受模型(TAM)和任务适合技术模型(TTF)的研究方法,调查继续使用 MOOCs 的相关行为意向。本研究使用 SmartPLS 的 PLS-SEM 方法对 326 名 MOOC 应用程序用户进行了分析。对 MOOCs 的态度对其预期使用至关重要。预测继续使用 MOOC 应用程序的意愿涉及多个因素,包括感知易用性、感知有用性以及任务与技术之间的契合度。研究结果证实了所有假设。研究结果表明,任务与技术之间的契合度极大地影响了易用感,其次是有用感。因此,如果 MOOC 应用程序被认为是合适的,用户就会继续使用,从而提高业务的可持续性。最后,提出并讨论了理论和实践后果,并对今后的研究提出了建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Integrated Task-Technology Fit and Technology Acceptance Model Theories of Massive Online Open Courses Applications: An Empirical Study of Students in Indonesia
The objective of this research is to propose a comprehensive model that combines the technology acceptance model (TAM) and the task fit technology (TTF) model, with the aim of investigating the intention to continue using MOOCs of the behaviors associated with this context can be achieved by utilizing a research methodology that integrates the TAM for adoption and the TTF model for utility. The total sample of 326 MOOC app users was analyzed using the PLS-SEM method with SmartPLS. Attitude towards MOOCs is crucial for their desired use. Predicting the intention to continue using MOOC applications involves various factors, including the perceived ease of use, perceived usefulness, and the fit between the task and the technology. All of the hypotheses were confirmed by the findings. The study results suggest that the perception of ease of use is strongly shaped by the fit between the task and the technology, closely followed by the perception of usefulness. Therefore, if a MOOC application is considered suitable, users will continue to use it, thereby enhancing the sustainability of the business. Lastly, the theoretical and practical consequences are brought forth and deliberated upon, and recommendations for forthcoming investigations are proffered.
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