Antecedents of Individuals' Switching Intention to Adopt Sharia Compliance in Fintech Transactions among Generation Y: A Case of Thai Southern Borders Provinces

Muslims are increasingly concerned about Sharia compliance (SC) in Fintech (Financial technology) transactions. Because non-Sharia compliance might engender distrust and prevent many Muslims from using Fintech. No comprehensive Sharia compliance standard for financial systems exists. Thus, a comprehensive Sharia compliance standard for Fintech systems is needed. This study examines the factors that lead Generation Y (Gen Y) Muslims to adopt Sharia compliance in Fintech transactions by combining the technology acceptance model (TAM) and push-pull-mooring (PPM) framework. Google Forms will be used to collect data for a quantitative research study using a self-administered questionnaire. For this purpose, we will engage a two-staged partial least square structural equation model (PLS-SEM) and artificial neural network (ANN) model, combining a linear PLS model with compensation and a nonlinear ANN model without compensation.