保险公司广告活动的特点及其对经济的影响

Lyudmila Olegovna Popova
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引用次数: 0

摘要

本文从理论角度研究了保险公司广告活动的主要特点。研究了影响广告表现形式的保险产品特征,还研究了保险公司在展示其广告活动时通常会犯的错误。此外,还研究了最常用于宣传保险服务的主要广告类型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
FEATURES OF ADVERTISING ACTIVITIES OF INSURANCE COMPANIES AND ITS IMPACT ON THE ECONOMY
This article examines the aspect of the main features of the advertising activities of insurance companies from a theoretical point of view. A feature of insurance products that affects the presentation of advertising was considered, and the mistakes that insurance companies usually make when presenting their advertising campaign were also considered. The main types of advertising that are most often used to advertise insurance services were also considered.
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