Cultivating a Greener Future: Unveiling the Mechanism for Embracing Green Innovation in the Supply Chain

The purpose of this study is to investigate the impacts of organizational support, knowledge sharing, competitive pressure, government policy, relative advantage, and compatibility on the adoption intention of green supply chain innovation. A total of 205 valid questionnaires were collected from managerial professionals operating within the manufacturing sector of the supply chain in China. The findings suggest that factors such as organizational support, knowledge sharing, competitive pressure, government policy, relative advantage, and compatibility, collectively contribute to the adoption intention of supply chain in green innovation by addressing various aspects of organizational, environmental, and competitive contexts. The implications of these identified patterns are further elaborated.